The buzz surrounding Alan Fitzpatrick's "We Do What We Want" earlier this summer is a prime example of the social media hype machine at work. In early June, a raver tweeted a video of the techno artist playing the track for the first time at Junction 2 festival in London. On July 20th, a brief clip, recorded live at Hideout Festival, was posted to SoundCloud. By the time it was released in mid-August, launching Fitzpatrick's new label, We Are The Brave, it had more than 120K plays. By now, that number is past 351K. To put that into perspective, Floorplan's ubiquitous smash "Never Grow Old (Re-Plant)," one of the biggest techno tunes in recent years, has 181K plays after two years.
So why the hype? For one, it's no coincidence that "We Do What We Want" blew up during the warmer months. It's built for festivals, with a huge, catchy rave riff, punchy percussion and throbbing kicks that collapse into slinky drum breaks. The composition is smart and simple, the mood is all summery joy. It's easy, radio-friendly fun, and surely Fitzpatrick's most accessible track to date. Fans of his deeper productions—bangers like "Skeksis" or the emphatic "Truant"—might find this one less rewarding on repeated spins, but Fitzpatrick has nonetheless succeeded in writing a summer anthem.
So why the hype? For one, it's no coincidence that "We Do What We Want" blew up during the warmer months. It's built for festivals, with a huge, catchy rave riff, punchy percussion and throbbing kicks that collapse into slinky drum breaks. The composition is smart and simple, the mood is all summery joy. It's easy, radio-friendly fun, and surely Fitzpatrick's most accessible track to date. Fans of his deeper productions—bangers like "Skeksis" or the emphatic "Truant"—might find this one less rewarding on repeated spins, but Fitzpatrick has nonetheless succeeded in writing a summer anthem.
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Published /
Sat / 5 Nov 2016 -
Words /
Carlos Hawthorn -
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Tracklist /
01. We Do What We Want
Algarve
Ibiza
Liverpool
North
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