- We've heard about YouTube's influence on breakout artists, but what about Spotify's? According to stats on the Swedish streaming service, the London-based producer KDA boasts over 400,000 listeners each month, which explains why his tracks—which include a number one UK single—have received tens of millions of plays, partly thanks to high-traffic playlists. Where most artists within our scene generate a following through club dates and getting played by big-name DJs, acts like KDA do so through Spotify, YouTube and radio. And given he has less than 7,000 followers on Facebook, you might be surprised to know that far more people are listening to KDA than, say, Tale Of Us.
"Hate Me," KDA's latest single, sees him bridge the gap between the online world and clubland. DJs like Seth Troxler and Eats Everything have spun it for the past few months, and it's easy to see why. Relatively deep for the high-energy crowds they play to, it has an earworm bassline that zings as it pitches up and down between a basic drum pattern. The spoken vocal—referencing, among other things, homophobia, racism and the speaker's anger towards "tourists on Oxford Street"—is well meaning but tacky, and it doesn't detract from an otherwise catchy tune. As far as chart-topping house goes, "Hate Me" is at the classy end.
Tracklist01. Hate Me feat. Patrick Cash (Edit)
02. Hate Me feat. Patrick Cash (Extended)