It is not all that terrible, mind you. You might remember the double A-side they released for Great Stuff in 2005, ‘Lust/Porn’. At the time, next to the label’s other electro-house explosive and propulsive bangers, the new GusGus stuff sounded pale and slightly frail. On ‘Forever’, though, ‘Lust’ is strangely fascinating, in a neo-minimal kind of way: one single grinding melodic hook being tweaked over and over again for ages - actually more fun and prismatic than it sounds. But while it is interesting to watch it circumvolve for a while, I doubt anyone’s core will be shaken by it. ‘Porn’, on the other hand, is still as exciting as Anna-Nicole Smith fingering herself in her grave. ‘Forever’ is inconsequential drivel, too fast-paced for its own good (with added SURF guitars to make it more appalling), while new single ‘Moss’ and album’s finale ‘Mallflowers’ are both so predictable, beat and structure wise, that even Eurotrash icon Whigfield herself wouldn’t want to be seen dancing to them; as a grande finale, it frankly gives a terrible and bitter last impression and makes you wonder if anyone is still really caring.
At this point, this band has nothing to do with what this band twice was, or what it once promised and delivered. They should have given up by now, or just changed moniker. I know I have changed. And submitting myself to the sounds of GusGus’s tired machines sounds all but too mundane and extra ordinary.