The new event will hit Playa del Carmen next month.
The event is being organised by the crew behind the country's BPM festival, which last January hosted Richie Hawtin, David Squillace, Loco Dice and Marco Carola. The inaugural edition of Primavera will follow a similar format, with local bars and clubs booked out between the 21-24th April in order to stage night parties. Headlining these will be UK superstars Lee Burridge and Sasha, as well as Dutch producer Sander Kleinenberg.
Taking advantage of the tropical climate, a number of free daytime parties are also on the cards at Kool Beach Club and Canibal Royal Beach Club. In addition to local and North American DJs, the latter will host Canadian artist Guillaume & The Coutu Dumonts. The festival will take place on the same dates as Mexico's most important national holiday, Semana Santa (Holy Week).