The celebrated DJ's new label launches this week with Deep Dish's Sharam.
"My new label is called Play It Say It, [which is] based on the stickers that used to appear on records," Troxler says. "During the '80s and '90s promos sent to US radio stations often had stickers on them saying, 'Whan You Play It, Say It' to encourage disc jockeys to mention the names of the songs they were broadcasting on air."
He added that the label would be "just me putting out records that I've been field testing but have never come out. They aren't moody, the critics might hate them, but I know they work a floor and are awesome in that context. This isn't some crazy art thing, just high grade white labels to play in clubs. It's that basic."
"Tripi," the record's single track, features an unlikely keyboard contribution from Manfred Mann’s Earth Band, the '70s English prog outfit known for their rendition of "Blinded By The Light." The vinyl version is out today, with a digital release to follow next month. You can stream it below:
Play It Say It released Tripi on April 28th, 2014.