Published
Thu, Jun 4, 2015, 13:22
- The streaming platform has reached an agreement with Merlin, which represents the indie imprints.
SoundCloud has announced a new deal with Merlin, an organization that represents over 20,000 independent labels.
The news comes as the latest development in the streaming website's ongoing quest to monetize, following the introduction of advertising last summer. The transition hasn't been without its issues, including trouble with major label Sony, who have started removing their artists from the service over the last month.
The new deal, outlined in a statement from SoundCloud, is a positive development that sees Merlin—which works with labels like Ninja Tune, Warp, PIAS, !K7 and Domino—join the ranks as a premier partner, and will be able to use SoundCloud as a platform to upload and share material in a fully licensed and legal way.