The electronics giant announced its new-and-improved turntable at its annual IFA press conference.
The Technics SL-1200, discontinued in 2010, is a revered device in dance music history, long considered the industry standard for DJing with vinyl.
Panasonic is pledging to rebuild the turntable with "new elements at every level," according to WIRED. It'll be designed with the SL-1200 (and the SP10) in mind, made of aluminum with a "stark" and "utilitarian" design to go with the other Technics products. "Turntables are a very iconic product for the Technics brand," says Michiko Ogawa, director of Technics, in a quote from WIRED. "It is important to show our sincere dedication [to that]. The turntable market is very small but it is a very important brand product."
The Technics brand was first revived last year in the form of high-end audio systems. In addition to the turntable, Panasonic used its IFA conference to announce the addition of a new amp, hi-fi and headphones to the product line.