Native Instruments has received a €50 million investment.
The money comes from private firm EMH Partners, which seeks to help the German technology company grow its core business as well as create new services. The investment is aimed at helping to "democratize music creation," and in a press release, Native Instruments says the money will help to "achieve its vision of breaking down the barriers to music creation for all music lovers."
"We believe music creation products and services should be integrated in a more appealing, intuitive and cohesive way," says Mate Galic, Native's president and chief technology officer. "We foresee an easily accessible music creation ecosystem that connects user-centric design with powerful technology and data, to further enable the music creators of today, and welcome the new creators of tomorrow."
There are no detailed outlines of what the company plans to do with the money yet, aside from the promise of "new digital services" and a hiring spree in Berlin, Los Angeles and London. Native Instruments is known for a wide variety of hardware and software, including the DJing tool Traktor and Maschine.