Meterplugs' latest product is designed to achieve the ideal loudness level for streaming platforms.
As streaming services continue to monopolise the music industry, producers and mastering engineers have to deal with a range of loudness standards. In order to create a consistent listening experience, the various platforms turn down loud tracks to fit a standard level—the problem is, they all use different standards, leaving engineers unsure how the music will sound across a variety of contexts.
Loudness Penalty is designed to help engineers navigate this problem by telling you how much Spotify, YouTube, Tidal, Pandora and iTunes will turn down a given track without leaving your DAW. It also gives you the ability to preview how the music will sound on each platform, allowing you to tailor your mix to suit.
You can test it out for free on the Loudness Penalty website or download the full version from Meterplugs for $29.
Learn more about Loudness Penalty from White Sea Studio.