CDG president Adrian Joffe says the brand, called Honey Fucking Dijon, will launch this summer.
Adrian Joffe, the president of Comme des Garçons International (and Dover Street Market), told WWD that they were working with Dijon on a new brand called Honey Fucking Dijon. The first products—a "small collection of DJ bags and [T-shirts]"—are set to launch in the late summer or early fall, if all goes according to schedule.
American DJ Honey Dijon is the latest dance music figure to start a fashion brand. In March, Peggy Gou announced her KIRIN label in collaboration with the New Guards Group. The latter company also owns Off-White, the fashion brand headed up by designer Virgil Abloh, who is also a DJ and the artistic director of Louis Vuitton's menswear.
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As a trans woman of color I’d never imagined that this would be possible. Thank you @adrianjoffe @commedesgarcons for allowing me to represent my culture, community, and love of house music. I am truly honored. #blackgirlmagic #blackmagicwoman #commedesgarcons Link in Bio.