"This place ain't bless, this place is a mess," he delivers in the Swedish furniture company's first-ever holiday spot.
The Swedish furniture company released the holiday commercial today under the title "Silence The Critics." In it, the London grime MC's lyrics—like "This place ain't bless, this place is a mess"—are mouthed by animated decorations and toys taunting the family to update their home decor for the holidays.
"A few people thought it was fake 😂😂" D Double E wrote on Instagram. "It's 100% authentic—no watered down business." The track was produced by UK duo Star.One.
There's already a Change.org petition demanding, "Release the D Double E IKEA tune in time for D Double to be Christmas No. 1."
Watch the ad.
That voice sounds familiar 😉 https://t.co/F1K8VhOf5L— D Double E (@DDoubleE7) November 8, 2019