The BBC broadcaster explains how she reached the top of her profession.
Annie Mac is one of the most influential radio broadcasters in the world. Her weeknight show on BBC Radio 1, which is the bridge between the station's playlisted daytime programming and the specialist broadcasts in the evening, is a vital platform for both established and emerging artists. For bands, singers and club producers hoping to reach a mass audience, support from Mac can launch a career. The show doesn't focus on any one style, but Mac's roots are in dance music, which she emphasises each Friday night with her key 7 PM slot. Over the 12 years she's been at Radio 1, Mac has come to represent a different take on dance music broadcasting, one that, as she puts it, comes from the perspective of someone on the dance floor. This hasn't been difficult for her to picture—in addition to her stacked radio commitments, which also includes a show on SiriusXM, Mac is a busy club DJ who'll often pull off whirlwind tours like the High-5 one she starts tomorrow. When you also consider that she now heads up her own festival—Lost & Found, whose second edition will take place next month in Malta—releases a popular annual compilation (Annie Mac Presents) and gives away music from new artists each Monday via her SoundCloud, it's easy to understand the important role Mac plays in attracting fresh faces to dance music and club culture.