But enough about strategic marketing. 'Plastik' is a surprisingly simple record, but that's what makes it work. It's about the groove and attention to detail. Centred around an elastic, undulating, Carl Craig-aping synth riff that twists it way though the track, it takes its time: the bassline doesn't arrive until two and a minutes in, but at that stage, the hook has you hooked. Spread evenly over nine minutes, this is a cool, confident track: builds and breaks are supplemented by subtle, rolling hats, a tidy off-beat percussive clangs and wandering washes in the drops.
Over in b-side land, 'Jitters' feels aptly named: the jumpy, hissing percussion and hyperactive Detroity synth squelch make for an uneasy but effective electronic house workout: it's 'Plastik''s leaner, uglier sister. Playhouse gives this record a full release on June 11 – expect to be almost ubiquitous by the end of the summer. This is a good thing.